This stage is how our team “gets to know you”. This is our chance to discuss the goals, objectives and the personality of your event, as well give you the opportunity to ask us questions. We want to make sure we can meet your needs and expectations.


Awesome, we’re the correct match. We will move onto the proposal stage, where we will analyze your specific needs, services and our fee. The first phase will be to determine a general event budget – we want to ensure we are meeting your expectation. Once pricing and services offered are acceptable, we move to the contract.


The contract describes the expectations for both the client and STF Events. Once the contract is executed, your project team is assigned. When assigning the project team, it is based on a variety of factors to align with your goals, objectives and expectations.


This is where you meet with the team lead and we take a deep dive into the event. We start by collecting any historical data that is available. With the historical data we will collaborate to define how you want to measure your event success and develop your customized event analytics.


Now the fun begins! We take your goals and objectives and combine them with our creativity to develop the event concept together. After the concept is finalized and approved, we move forward to the planning.


Detail time. This is where our team emphasizes attention to details and our planners use proven project management processes to deliver timelines, production schedules, run of shows, contingency plans and vendor management.


Set-Up Day(s) arrives – This is when the rubber meets the road and our team will be on-site to ensure everything is being executed according to plan.


We handle the details and your Project Director will serve as the point person for all logistical matters during the event – freeing you to meet with members, clients and enjoy the event.


We will meet and provide a debriefing of the event where we discuss your return on investment, event analytics and a final accounting